FITUR 2027 preparations under way with a new promotional video and a hacked website

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The Town Hall is planning its presence at the international fair in Madrid while the turismomanilva.com portal displays online betting content in sections meant to provide information about the municipality’s attractions. This raises questions about the state of a tourism website that should serve to promote Manilva and provide reliable information to those wishing to get to know the municipality.

Manilva Town Hall has begun preparing its participation in FITUR 2027, the International Tourism Fair to be held in Madrid in January, with the aim of continuing to showcase the municipality’s attractions and tourism potential.

The Tourism and Media departments’ councillors, Agustín Vargas and Juan Carlos Morejón respectively, have held a working meeting together with the Tourism technician, Noelia López, to define the lines of action, the presentations and the promotional campaign planned for this event.

Among the initiatives announced is the creation of a new promotional video produced by RTV Manilva, which will show the essence, identity and main charms of the town. The beaches, nature, gastronomy and heritage will be the stars of a campaign with which the Town Hall seeks to consolidate Manilva as a leading tourist destination.

However, this announcement coincides with a worrying situation affecting one of the digital channels intended to spread that same tourism image, and whose address was printed on the merchandising given away at previous editions of Fitur: the official website www.turismomanilva.com.

The tourism website displays online betting content

On accessing various sections of the portal, such as «Así es Manilva», «Qué visitar» or «Ruta del vino», visitors find content unrelated to the municipality’s tourist information. Instead of information about heritage, beaches or local resources, commercial pages and texts appear relating to GACOR77, online casinos and betting games, in Indonesian.

Checks carried out on different links show that the problem affects several navigation paths on the site. The addresses still refer to the original tourism sections, but the content displayed does not correspond to the information the portal should offer.

This behaviour is a clear sign that the website has been compromised and is being used to display content unrelated to its tourism purpose. It is therefore not merely an outdated page or a cosmetic problem, but an incident that directly affects how it works and the image it gives of the municipality to everyone looking for local tourist information.

Adding to this situation is a security alert issued by an external service that has classified the domain as a possible distributor of malware. Although this automated assessment does not prove that all visitors are exposed to malicious software, it does add a further cause for concern.

An address used in the promotion of Manilva

The turismomanilva.com website was presented in 2021 as a digital showcase to publicise the town’s tourist resources. In addition, according to promotional materials from previous years, the website’s address has been included on items intended to promote the municipality, as well as on the tents the department itself uses at its events.

This means that anyone who has kept brochures, posters or other materials bearing that address may end up on a page showing betting content instead of the tourist information they expect to find.

The situation is also a concern because the web address www.turismomanilva.com is used by various international tourism websites and even institutional portals to provide information about the destination to any tourist thinking of planning a trip. A tourism website should serve as a gateway to local attractions, not become a source of confusion or direct users towards content unrelated to the municipality and of dubious reputation.

Annual promotion for FITUR, a fresh start

The preparation for FITUR 2027 includes the production of a new promotional video focusing on Manilva’s beaches, nature, gastronomy and heritage. The initiative forms part of the municipal strategy to strengthen the municipality’s tourism profile at one of the sector’s main fairs.

The succession of audiovisual campaigns also raises the importance of maintaining a stable line of promotion over time, with defined objectives and messages that help consolidate a distinct tourism identity. Manilva has diverse resources, from sun and beach to mountains, nature, gastronomy and its winemaking tradition, which can help set its offer apart from that of other Costa del Sol destinations.

Combining these elements offers the possibility of developing a tourism proposal under a recognisable identity, linked to the concept of «Manilva Única», and of continuing its promotion beyond the annual promotional events. To that end, tourism planning can rely on ongoing activity throughout the year, aimed at different audiences and adapted to the particularities of each visitor segment.

The continuity of this strategy also affects digital channels. In this regard, the situation of turismomanilva.com, which displays online betting content in sections meant to inform about local attractions, highlights the need to review and maintain the digital tools used to promote the municipality.

The planning of FITUR 2027 thus opens a new stage of promotion, one of whose central elements will be the video announced by the Town Hall. Alongside this initiative, the definition of medium- and long-term objectives and the maintenance of tourist information channels will be important aspects in ensuring continuity in promoting Manilva’s offer.

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